A recent development in United states culture is a marketing trend to advertise directly to drug users and young people who love to stay up late and party. The unfortunate part about this strategy to target people suffering from drug dependency is it actually works. Many businesses are cashing in on this idea, particularly fastfoodfastfood companies and restaurants that remain open either really late or through the night. Now, Instead of receiving support at a drug abuse treatment center such as https://www.thewatershed.com/resource/drug-abuse-treatment-center/, most of these drug addicts are actually heading to Taco Bell, which is able to market to them more effectively.
Businesses Popular with Stoners
Numerous companies are observing very nice results from their advertising campaigns that are fundamentally designed to attract young alcoholics and stoners that stay up very late partying and getting intoxicated. The first famous campaign that really noticed a great deal of financial success and still does was Taco Bell’s Fourth Meal advertising campaign. The Fourth Meal is supposed to be the meal somewhere between dinner and breakfast that happened somewhere between midnight and 4 in the morning. Additional businesses noted the prosperity of Taco Bell and launched their very own marketing campaigns, such as Denny’s, General Mills, and White Castle who actually signed on to be featured in the ideal stoner movie: “Harold and Kumar go to White Castle” as well as the sequel.
The Success of Advertising and marketing to Individuals on Drugs
Whether they are attempting to catch the attention of college kids who stay awake all night drinking or just using drugs recreationally, marketers have realized a whole new niche market to gain a larger portion above their competitors. Just this year, Taco Bell had yet another massive hit in their “late night muchies” marketing campaign, when they released the Dorito’s Locos Tacos. That product really helped them garner a six percent boost in revenue for the first quarter of the year. General Mills likewise found plenty of success when they teamed up with drug icons Cheech and Chong to assist them to promote “Magic Brownies”.
Who’s Actually To Blame?
While it seems that the majority of the fault for supporting the late night drug using culture rests on the advertisers, it is difficult to condemn them for taking advantage of an idea which seems to work far better than conventional marketing tactics. Maybe it is the stoners themselves who are perpetuating a stereotype and actually buying into the marketing gimmicks, as opposed to attempting to improve their image. However, it’s more likely the rest of the American community, who don’t seem to care in any respect that these companies are essentially endorsing drug use.
Marketers will proceed to press the limit of what they are able to get away with in appealing to this brand new niche. They will likely continue to entice people suffering from alcohol or drug dependency until finally someone ends up dying and then the death is connected to an advertising campaign put on by Taco Bell or Denny’s. It is really sad that rather than endorsing healthy living by getting help at a drug abuse treatment center, our culture is supporting getting intoxicated and eating a large amount of fast food. Go to https://www.thewatershed.com/admissions-2/addiction-is-a-disease/ for more info on drug dependency.