How Kia Plans To Transform Themselves
A few years ago, Kia’s were considered to be at the bottom of nearly every class of car. They were cheap, poorly made, were built with substandard materials, and were nothing special to look at. However, recently, Kia has been stepping up their game. It is now one of the automotive world’s fastest growing companies, and they show no signs of slowing down. Now, the Korean based automotive company is vowing to become the world’s premier car company by the year 2017. It is in that year that Kia will introduce luxury automobiles that will compete with the larger car manufacturers of the world. One way they could achieve this goal is by adding custom wheel and tire package to their new line of vehicles.
Conference
The specific goal, he explained to over 250 dealer owners and executives, is to move 2.21 million units overseas in 2012, which would represent an 8 percent increase from the previous year, which moved 2.04 million cars. In order to help this goal, Kia has announced plans for a major advertising campaign during soccer’s Euro 2012 tournament and the 2014 FIFA World Cup. Kia Vice Chairman, Lee Hyung-keun, recently told a group of Kia dealership owners in Vancouver that the company will be making great strides in the coming years to ensure that they will be able to compete with the larger automobile companies by the yeah 2017.
New Competition
Kia’s new direction and goal is to hold their own against the bigger, global automobile companies in the market. Kia’s executive director Cho Won-hon told Asiaone Motoring, “Though Kia Motors is also an automotive brand for mass production to ordinary customers, it has the goal of attaining a premium image.”Kia is targeting the year 2017 as the year it will join the “first class brands” hierarchy. However, Mr. Lee said to dealers and company insiders that this did not mean that they would be directly competing with the Mercedes and BMWs of the auto world.
Rebranding
While Kia will continue to produce their most popular models, including the Optima and Sorrento, they will begin to move in a direction where they only produce cars and trucks that can compete globally with some of the larger automotive brands. In order to make this goal a reality, Kia is ramping up a new advertising campaign that is aimed at putting the automotive world on notice. They will still be offering cars and trucks at an affordable price, however, the value people will be getting will be much greater.
It is an interesting time for Kia. They are doing quite well producing their economical and affordable lines of cars and trucks, however, they seem intent on moving the company in a new direction. While they will still offer quality and affordability, the prices for some of their models may go up substantially if they are going to be competing with some of the world’s leading auto makers. One of the ways Kia plans on doing this is by offering custom wheel and tire packages on their new models. Customers can outfit their new Kia with either American Racing Wheels or Diamo wheels.
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